The idea was to create a sustainable alternative to the leather jacket. Leather represents cruelty to animals as well as being a toxic industry to the planet. The main design is made from organic wool, which has a better ecological footprint. The entire collection celebrates youth to remain appealing and to send a message to the generation that is in charge of the future. This unisex collection also challenges traditional gender roles, blurring the lines to demonstrate freedom of sexuality. This results in a more sustainable production by reducing complexity and minimising waste.
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